Meet the Team

Digital Distiller was founded by Alex Murray and David Doulton.

Meet Alex

Alex began his career in the wine and spirits industry straight out of university, working for ultra-premium retailer Berry Bros. & Rudd where he was fortunate enough to sample some of the world's very finest wines and spirits. He was instrumental in the launch of the award winning website, meeting the needs of discerning customers around the globe.

Alex was previously Head of Ecommerce at Berry Bros. & Rudd, a ultra-premium 325 year old wine & spirit retailer. He also ran Waitrose Wine Direct (later Waitrose Cellar) as well as ecommerce operations at both Waitrose and Lidl.

Alex has held his WSET Wine & Spirits Diploma since 1999.

He's a fan of new wave botanical gins and English Whisky.

Meet David

David has a financial services background and has worked with senior management teams across the private sector for over 20 years. He founded his own successful business Fair investment Company (FIC) in 2000 which is a leading savings and investment comparison business. David operated as CEO for 16 years.

David, a Fintech entrepreneur, brings experience in leveraging technology to transform traditional sectors. With a background in scaling startups, and driving new customer growth via multiple marketing channels, he is passionate about delivering honest, transparent value for drinkers and collectors alike.

Get in Touch

Get in Touch