Drink Aware

Drink Responsibly

As an e-commerce platform specialising in the sale of alcoholic beverages, our foremost concern is to provide our customers with an enjoyable and responsible drinking experience. Our aim is to promote the responsible consumption of our products, fostering a pleasurable and social atmosphere while prioritising health and self-control. While many turn to alcohol for relaxation and unwinding, we recognise that there are occasions when excessive drinking can pose risks to individuals and those in their vicinity. We also understand that some may require assistance in moderating their alcohol intake.

How much alcohol is too much?

The Low Risk Drinking Guidelines from the UK Chief Medical Officers advise that both men and women should limit their regular alcohol intake to no more than 14 units per week. It's important to distribute these 14 units evenly throughout the week, rather than consuming them all in one continuous session.

It is crucial to abstain from alcohol when planning to drive or if you anticipate driving the next day, during pregnancy, or in specific workplace situations. No one under the age of 18 should consume alcohol, and those above this age should lead by example, demonstrating moderation for younger individuals to observe.

Consider having a meal before or alongside your beverage, sticking to a single type of drink, alternating alcoholic beverages with non-alcoholic options, and be aware of your personal limits.

Advice & Support

The NHS website provides many resources about alcohol including facts covering topics such as 'Understanding Alcohol Units' and 'The Calories in Alcohol' as well as 'The risks of drinking too much', 'Binge drinking' and 'The hidden risks of 'social drinking’.

If you feel you need help with your drinking or are looking to find support for someone else, help is available and should be sought. NHS.uk suggests you may need help if any of the following apply to you:
  • you often feel the need to have a drink
  • you get into trouble because of your drinking
  • other people warn you about how much you're drinking
  • you think your drinking is causing you problems
If you have become physically dependent and need to stop drinking completely, stopping overnight could be harmful. Please ensure you seek help and advice from your GP.

Here are some further sources of support:

Drinkline Call 0300 123 1110 (weekdays 9am to 8pm, weekends 11am to 4pm).

There are also likely to be local  alcohol support services in your area

England: https://www.nhs.uk/service-search/Alcohol-addiction/LocationSearch/1805
Scotland: https://www.alcohol-focus-scotland.org.uk/alcohol-information/find-an-alcohol-service/
Wales: http://www.wales.nhs.uk/healthtopics/lifestyles/alcohol
Northern Ireland: https://www.drugsandalcoholni.info/services-near-you/